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Tuesday, March 10, 2009

What the Heck is an RSS Feed, Anyway?

When I started my company over five years ago I set a goal of providing more than just great design. I added search engine optimization to my web design strategies and then added hosting and domain name management. But the very best thing I’ve been able to add is … education.

And so … class is in session! I’ve had dozens of clients ask me what RSS and RSS Feeds are and what they are used for.

RSS stands for Really Simple Syndication. Its a programming (software) solution to feed-icon-28x28 easily encapsulate information from a website - such as new content - and present it in its simplest form; allowing browsers and “feed readers” to display that data to customers, feed aggregators and software. (Here’s the
geekspeak version: A standardized XML* file format allows the information to be published once and viewed by many different programs

For example, you can look at my RSS Feed HERE. If you are using newer browsers (I’m a ff3_88x31_bfan of FireFox) you’ll have a bookmark location for all your RSS Feeds. Just click subscribe and choose Sage or Yahoo or Google. Everytime you login, you’ll see all the latest news and information from my site. Subscribe to all the feeds from your favorits sites! Then you’ll only have to go to the sites if there’s new stuff you want to read!

Basically, RSS Feeds allow you to see all the latest information from your favorite sites so you don’t have to spend all that time going to each one. It’s a great time-saving tool.

Using RSS Feeds on your site is a great way to market your business, too. RSS feeds allow your customers to easily connect to your content - especially if your content is frequently refreshed. We can also program your feeds to display only a summary or even the whole page of web content. Even better, we can include advertising links in your feeds.

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